Raw Egg = School Bell

"The Medium is the Massage" starts out on page one by bidding you a good morning, with a picture of a raw egg on a plate which stood out to me very much. Except I thought the raw egg and the plate were an old school bell. oops. The rest of this book made about as much sense as how I could get those two images confused with one another. Not very much sense. McLuhan was trying to convey a message, not through the message that he was conveying but through the medium of which it was being conveyed. Yes! And that is what this book was about. I think I just figured it out... maybe.

The idea of the medium being the message is what you normally hear about, but McLuhan took his own view on it and changed "message" to "massage". Why! I believe it's because with all of the media that is around us as we go on with our lives, the medium of which messages are conveyed to us make us feel comfortable, even when the messages being conveyed within those comfortable (massaging?) mediums would not normally be "comfortable" messages. Yep, that is definitely what I was supposed to take out from this crazy little book. Thank you for helping me figure it out.